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About Us



in one's wheelhouse is within one's area of expertise.

Wheelhouse Commercial is designed to help businesses in the new world of working.

Simply put, we're here to help you increase revenue.

Our aim is to work closely with in-house teams to identify where we can deliver efficiencies that will enable them to concentrate on their core disciplines.


At every juncture our purpose is to add value, grow revenues and increase profit for your business. From project management through to proactive sales activity, we will ensure your profitability grows.


Your business will grow when your competitors shrink – That is the Wheelhouse effect.


Please note, we are able to work outside of IR35. 


Rob Ball

Managing Partner

Rob has over 22 years experience in management, commercial and account management roles in both the UK and Australia.

Rob started his sales career in 1996 before moving to London and the media industry in 1998. In 2002 he moved to Sydney, Australia where he spent over 15 years in the media industry and living the Australian lifestyle. Rob moved back to the UK in late 2017 with his family.

Rob loves sport and is a Crystal Palace supporter and season ticket holder with his youngest son. He also raises money for Duchenne UK which is a charity close to his heart.


Charlie Said

Managing Partner

Charlie has over 25 years experience working in the commercial teams at some of the UK's largest media companies.


He started managing teams in the late 90s and understands what makes sales teams and salespeople successful. Charlie has worked across a number of different sectors and is highly proficient across different sales platforms.


A keen supporter of West Ham (don't hold that against him!), Charlie also enjoys golf and spending time with his wife, 2 kids and 3 dogs. After completing the London Marathon in 2017 he realised that more sedate pastimes were better suited.

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