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About Us


in one's wheelhouse is within one's area of expertise.

Wheelhouse Commercial

Wheelhouse Commercial is designed to help businesses maximise their commercial success.

In 2020, the height of the Global Pandemic, Wheelhouse Commercial was born.

Putting our combined experience of over 60 years in the sales, marketing and advertising industry together made us realise that we could offer a service that could positively impact other businesses.

With experience with working across multiple continents, a huge variety of clients, an extensive array of media, some of the biggest media houses in the world, wearing many different hats (Sales Director, Account Manager, Designer, Data Analyst) and our parenting skills (negotiator, peacemaker, multitasker, logistics expert, budget balancer), we can offer businesses a huge wealth of knowledge and expertise.

Our aim is to grow your revenue, working closely with in-house teams to identify where we can deliver efficiencies that will enable them to concentrate on their core disciplines.


At every juncture our purpose is to add value, grow revenues and increase profit for your business. From project management through to proactive sales activity, we will ensure your profitability grows.

One of the things that drives us as individuals and as a business, is being able to work with partners who share the same values such as collaboration, integrity, ambitious, empathetic.

As well as all the core business competencies we are also human. We love a laugh, our friends, our families, the odd drink, football, to hit that all elusive hole-in-one and to enjoy life and experience something new every day.

Rob Ball Managing Partner of Wheelhouse Commercial

Rob Ball

Managing Partner

Rob has over 27 years experience in management, commercial and account management roles in both the UK and Australia.

Rob started his sales career in 1996 before moving to London and the media industry in 1998. In 2002 he moved to Sydney, Australia where he spent over 15 years in the media industry and living the Australian lifestyle. Rob moved back to the UK in late 2017 with his family.

Rob loves sport and is a Crystal Palace supporter and season ticket holder with his youngest son. He also raises money for Duchenne UK which is a charity close to his heart.

Charlie Said Managing Partner of Wheelhouse Commercial

Charlie Said

Managing Partner

Charlie has over 30 years experience working in the commercial teams at some of the UK's largest media companies.


He started managing teams in the late 90s and understands what makes sales teams and salespeople successful. Charlie has worked across a number of different sectors and is highly proficient across different sales platforms.


A keen supporter of West Ham (don't hold that against him!), Charlie also enjoys golf and spending time with his wife, 2 kids and dogs. After completing the London Marathon in 2017 he realised that more sedate pastimes were better suited.

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